Packages and prices
Pick the step that fits where you are.
Four monthly steps, two projects, and every add-on priced on its own. Each one comes with a guarantee, and a picture of what you’ll actually get.
Not sure where to start? Get your free Smart Marketing Score and we’ll tell you.
The monthly steps
Step 1 · Foundation
Smart Start.
Seen and trusted online in 14 days.
For: Owners who are great at their work, but whose Facebook, Instagram and Google don’t show it yet.
£95
one-off + VAT
£1,015 of work
What you get
- Profile makeover, Facebook and Instagram Your logo fitted to the profile picture, a designed cover, bios with a clear call to action, and your contact and booking buttons set up. £195
- Instagram highlights Five covers in your brand, plus the stories to fill them: About, Services, Reviews, FAQs, Book. £145
- Google Business Profile Created or claimed, every section filled in, photos, services, a booking link and the first three posts. £195
- Content style kit Your colours, fonts and six Canva post templates. £195
- Link-in-bio page One page with one clear next step for everyone who taps your link. £95
- Three launch posts Designed and written, ready to go out. £95
Bonuses
- Review kick-starter A ready-to-send message, a review link and a QR card to collect your first Google reviews. £95
- “What next” call Retake the Smart Marketing Score after 14 days and go through it with us for 30 minutes. Included
Done in 14 days, or it’s free.
If we haven’t finished everything within 14 days of getting your logins and logo, we refund the £95 in full and you keep all the work. Don’t like a design? We redo it. Google sets how long its own verification takes, so that part isn’t counted.
- One payment of £95 + VAT
- Start Smart Social or Smart Growth within 30 days and the £95 comes off your first month
Step 2 · Stay seen
Smart Social.
Seen every week, without paying for ads.
For: Owners who look the part online and want to stay visible and get messages, but can’t put money into ads yet.
£295
a month + VAT
£535 of value every month
What you get
- 12 posts a month on Facebook and Instagram Planned, designed, written and scheduled, each with a clear call to action. £295 a month
- Google Business Profile posts Four a month, from your best posts. £95 a month
- Instagram highlights refreshed New stories every quarter. £145 a quarter
- A monthly content plan and a one-page report Approve the plan in about 20 minutes. The report shows reach, profile visits, messages and enquiries. Included
Bonuses · On a 6-month agreement
- 16 posts a month instead of 12 £95 a month
- Smart Start included Already had it? The £95 comes off your first month. £1,015
Every post on time, or that month is free.
If a month’s posts don’t all go out as planned, that month is free, and we redo any post you don’t like. Your side: approve the plan within 2 working days and send any photos we ask for within 5.
- No ad spend needed
- First term 3 months, then 30 days’ notice
- Move up to Smart Growth any time
Our core plan
Step 3 · Core
Smart Growth.
A steady flow of enquiries, tested every month.
For: Owners who look the part online and now want enquiries, not just likes.
£495
a month + VAT
£3,025 of value in month one
What you get
- One lead channel, run and tested every month Google Ads, Facebook and Instagram ads, or local SEO. With ads, we also retarget people who visited but didn’t enquire. £495 a month
- Smart Plan Your Ideal Client Profile, a one-page core message, your Customer Value Journey and a 90-day test plan. £295
- Conversion tracking Every call, form and WhatsApp message counted. £195
- A landing page Built for your main offer. £395
- Instant enquiry reply A text or email to every new enquiry within a minute. £145
- Lead follow-up Three emails or texts for every lead who doesn’t book straight away. £195
- Google Business Profile kept fresh Four posts a month. £95 a month
- A one-page report and a 30-minute call, every month In plain English. Bad news first. Included
Bonuses
- Smart Start included On a 6-month agreement. Already had it? The £95 comes off your first month. £1,015
- Review booster Review requests sent by text and email after every job. £195
Hit the agreed enquiry target in 90 days, or we work free until we do.
In week one we agree a target number of enquiries for the first 90 days, based on your budget and what we’re tracking. Your side: at least £300 a month on ads, reply to enquiries within one working day, and approve our work within two.
- First term 3 months (one test cycle), then 30 days’ notice
- Ad spend is paid straight to Google or Meta, never through us
- The fee covers up to £1,500 a month of ad spend; above that, 15% of spend
Step 4 · Scale
Smart Scale.
Every channel that works, working together.
For: Smart Growth clients whose tests have worked and who want more of it.
From £1,250
a month + VAT
£1,680+ of value a month
What you get
- Everything in Smart Growth £495 a month
- Two more lead channels Google Ads, Facebook and Instagram ads, and SEO, working together. £500 a month
- Social content 12 posts a month with captions. £295 a month
- Short videos Four reels a month, edited from your clips. £195 a month
- Monthly email newsletter £195 a month
- A new landing page every quarter Built to be tested against the last one. £395 a quarter
- Email follow-up sequence Five emails, written and set up. £395
- 3R Kit A win-back campaign, a referral programme and the review booster. £395
- A call every two weeks Included
Bonuses
- Quarterly growth workshop 90 minutes each quarter to plan the next one. Included
- Your price fixed for 12 months On a 12-month agreement. Included
The same target guarantee, every 90 days.
We agree a target for each 90 days from your Growth results, and we work free until we hit it.
- First term 3 months, then 30 days’ notice
- The fee covers up to £5,000 a month of ad spend; above that, 12% of spend
Side by side
What each step includes.
| Feature | Smart Start £95 one-off | Smart Social £295 a month | Smart Growth £495 a month | Smart Scale From £1,250 a month |
|---|---|---|---|---|
| Profiles and Google listing set up properly | On 6 months | On 6 months | Through Growth | |
| Designed social posts | 3 launch posts | 12–16 a month | — | 12 a month + 4 reels |
| Google Business Profile posts | First 3 | 4 a month | 4 a month | 4 a month |
| Lead channels (Google Ads, Meta ads or SEO) | — | — | 1 | Up to 3 |
| Smart Plan and 90-day tests | — | — | ||
| Landing page and conversion tracking | — | — | New page every quarter | |
| Instant reply and lead follow-up | — | — | ||
| Email newsletter and follow-up sequence | — | — | — | |
| Reviews | Kick-starter | — | Review booster | 3R Kit |
| Report and call | “What next” call | Monthly report | Monthly | Every two weeks |
| Ad budget needed | No | No | £300+ a month | Yes |
One-off projects
Smart Brand.
A brand that looks established, in 4 weeks.
For: Owners whose logo and look don’t match the quality of their work.
£1,250
one-off + VAT
£2,655 of value
What you get
- Smart Brand Positioning and a StoryBrand BrandScript, a logo system, colours, fonts and a brand guide. £1,250
- 10 Canva templates In your new brand. £295
Bonuses
- Smart Start Your new brand put live on Facebook, Instagram and Google. £1,015
- Business card and email signature design £95
Love it, or we start again.
If you don’t love the first logo ideas, we start again with new ones, free. If you still don’t love them, we refund your deposit in full.
- 50% to start, 50% at launch
Smart Website.
Live in 4 weeks, built to bring enquiries.
For: Owners whose website is missing, out of date, or doesn’t bring enquiries.
From £1,950
one-off + VAT
£2,975 of value
What you get
- Smart Website Up to 6 pages written with StoryBrand, built for phones, with an enquiry form. £1,950
- Conversion tracking £195
- Instant enquiry reply £145
- Google Business Profile set-up £195
Bonuses
- A landing page for your main offer £395
- Review kick-starter £95
Live on the agreed date, or your first month of Smart Growth is free.
We agree a launch date at the start. If we miss it, you choose: your first month of Smart Growth free, or £250 off the final bill. Your side: send content and feedback within 5 working days of each request.
- 50% to start, 50% at launch
- Shops, booking systems and bigger sites are quoted separately
Both together
Brand + Website
Everything in both projects, with both guarantees: over £5,000 of value.
From £2,950 + VAT
Ask about bothAdd-ons
Everything we do, priced on its own.
Add any of these to a package. They’re also the prices behind every “worth” on this page.
One-off
| Smart Plan: Ideal Client Profile, core message, Customer Value Journey and a 90-day test plan | £295 |
| Profile makeover, Facebook and Instagram | £195 |
| Instagram highlights (5 covers and stories) | £145 |
| Google Business Profile set-up | £195 |
| Content style kit (6 Canva templates) | £195 |
| Canva template kit (10 templates) | £295 |
| Link-in-bio page | £95 |
| Three launch posts | £95 |
| Review kick-starter | £95 |
| Review booster (automatic requests after every job) | £195 |
| Lead follow-up (3 emails or texts for leads who don’t book) | £195 |
| Lead magnet (a free guide designed in Canva, a sign-up page and 3 welcome emails) | £395 |
| Welcome and reminder messages (booking confirmation, reminders and an after-job check-in) | £145 |
| Win-back campaign (an offer to past customers by email, text or WhatsApp) | £195 |
| Referral programme (a referral offer, cards and messages) | £195 |
| 3R Kit (win-back campaign, referral programme and review booster; worth £585) | £395 |
| Conversion tracking | £195 |
| Instant enquiry reply | £145 |
| Landing page | £395 |
| Email follow-up sequence (5 emails) | £395 |
| Business card and email signature design | £95 |
| Competitor snapshot | £95 |
Monthly
| Extra lead channel | £250 /mo |
| Social content, 12 posts with captions | £295 /mo |
| Extra social posts, 4 a month | £95 /mo |
| Short videos, 4 reels | £195 /mo |
| Email newsletter | £195 /mo |
| Google Business Profile posts (4) | £95 /mo |
£100
Know a business we could help? For every one you send us that becomes a client, you get £100 off your next invoice.
All prices exclude VAT.
Our guarantees
The risk sits with us.
- Smart Start
- Done in 14 days, or it’s free.
- Smart Social
- Every post on time, or that month is free.
- Smart Growth
- Hit the agreed enquiry target in 90 days, or we work free until we do.
- Smart Scale
- The same target guarantee, every 90 days.
- Smart Brand
- Love it, or we start again.
- Smart Website
- Live on the agreed date, or your first month of Smart Growth is free.
Questions
Good to know.
Do your prices include VAT?
No. Every price on this page is plus VAT.
Am I locked into a long contract?
Smart Start and the projects are one-off. The monthly packages have a first term of 3 months, which is one full test cycle, and then run month to month with 30 days’ notice.
Do I pay for ads through you?
No. Ad spend is paid straight to Google or Meta from your own account. Our fee is for running and testing it. Smart Social needs no ad budget at all.
Which package should I start with?
Most owners start with Smart Start, so their profiles and Google listing look right before any monthly marketing. Not sure? The free Smart Marketing Score tells you which step fits, in about three minutes.
Can I move between packages?
Yes. Start Smart Social or Smart Growth within 30 days of Smart Start and the £95 comes off your first month. You can move from Social up to Growth at any time.
Are the examples real clients?
No. Brookvane Plumbing & Heating is a made-up business we use to show what each package delivers, so we never share a client’s details without asking. Our real clients are on our homepage.
Not sure which step is yours?
Answer 20 yes-or-no questions and we’ll point you to the right one. Free, in about three minutes.